K POP UP
Fashion design is one of the most competitive industries in South Korea. Many designers have achieved global recognition, whereas others with equal talents are overseen. With the collaboration of fashion design and the entertainment industry, local designers will have greater opportunities in showcasing their work to the public.
The Dongdaemun Shoe Market B is sitting in one of the global enters of the fashion industry, parallel to the Cheonggyecheon promenade.
K Pop Up incorporates hybrid components between housing and industry, building a bridge between K Pop entertainment and fashion design by housing temporary trainees in evaluation period and supporting established and/or rising fashion designers in Seoul.
Professor Rafael Luna